Andrew’s Got Talent

For VJA Drama Club
January 2015

Andrew’s Got Talent is a talent show thrown by my high school, proceeds benefiting the drama club. They requested a fresh logo and poster mockups for their second year of operation.

I wanted to create an identity for the show that would speak to the multifaceted talents on display, not just singing or dancing. I also wanted to convey a boldness and freshness, as well the exciting feeling of performance—the moment right when you grab the mic.

To that end, I chose a bold, edgy font. In the counter of the “o” I placed a microphone. The colorful thunderbolt is a reference to my high school’s mascot and to the creative energy being channelled into the show. The triangles abstract the different talents or acts that would be on display.